Cheers convenience store set expansion plan in Vietnam
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Singapore-Vietnam convenience store joint venture Cheers has opened its third store, on Dinh Tien Hoang Street in downtown Ho Chi Minh City.
Operated by Vietnam’s supermarket operator Saigon Co-op and Singapore’s NTUC FairPrice grocery network, Cheers is open 24 hours, selling fast-moving consumer goods, mostly imported, along with payment services for utilities. The stores offer dine-in areas with free wifi.
Nguyen Anh Duc, deputy general director of Saigon Co-op, said Cheers’ links with his company’s other businesses,including Co-opmart, Co-op Food and Co-opXtra, allows customers to earn and spend loyalty points across the network.
The first Cheers store opened on Hoa Hao Street, in District 10, last December. The partnership plans to have 50 stores trading in Vietnam by the end of this year.
Saigon Co-op also partnered with NTUC FairPrice in its Co-opXtra hypermarket stores.
Questions & Answers
Q.Who operates the Cheers convenience stores in Vietnam?
Who operates the Cheers convenience stores in Vietnam?
The stores are operated by a joint venture between Vietnam’s Saigon Co-op, a supermarket operator, and Singapore’s NTUC FairPrice, which is a grocery network. This partnership combines local and international retail expertise.
Q.What services do Cheers stores offer in addition to selling goods?
What services do Cheers stores offer in addition to selling goods?
Beyond selling mostly imported fast-moving consumer goods, Cheers stores provide payment services for utilities. They also feature dine-in areas with complimentary Wi-Fi for customers.
Q.What is the expansion target for Cheers stores in Vietnam?
What is the expansion target for Cheers stores in Vietnam?
The partnership aims to have 50 Cheers stores operating in Vietnam by the end of this current year. This indicates a rapid expansion plan for the convenience store chain.
Q.When did the first Cheers store open in Vietnam?
When did the first Cheers store open in Vietnam?
The first Cheers store opened last December on Hoa Hao Street, located in District 10 of Ho Chi Minh City. This was before the recent opening of their third store.
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