Charming Charlie opens first Philippines store
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The first Charming Charlie in the Philippines is scheduled to open Saturday, Dec. 19, 2015. The Houston-based women’s jewelry and accessories retailer has opened as many as 55 U.S. stores each year, and expanded to Dubai in 2015.
Houston-based women’s jewelry and accessories retailer Charming Charlie has spread its footprint across the Pacific Ocean.
This past Saturday, the retailer’s first Philippines location opened at Bonifacio High Street Central Square, a shopping district in the capital city of Manila.
Charming Charlie worked with distributor Stores Specialists, Inc. a member of SSI Group, to expand to Manila, according to a company statement. Additional growth is planned in Manila and in Cebu in 2016.
“The Philippines is a fast growing territory with an increasing population of young adults and proven track record for American brands, so entering Southeast Asia following our Middle East expansion made perfect sense for the brand,” Charlie Chanaratsopon, founder and CEO, said in a statement. “SSI Group is the premier partner in the Philippines and we believe their local expertise will allow us to bring our incredible value and fun shopping experience to customers throughout the region.”
This past summer, the retailer opened two locations in Dubai, United Arab Emirates.
Charming Charlie has 350 retail stores across the United States, Canada, the United Arab Emirates and the Philippines.
Questions & Answers
Q.Which company is Charming Charlie collaborating with for its expansion in the Philippines?
Which company is Charming Charlie collaborating with for its expansion in the Philippines?
Charming Charlie is working with Stores Specialists, Inc., a member of SSI Group, to expand into the Philippines. The SSI Group is described as the premier partner in the region, bringing local expertise to the venture.
Q.Where is the first Charming Charlie store in the Philippines located?
Where is the first Charming Charlie store in the Philippines located?
The first Charming Charlie store in the Philippines opened at Bonifacio High Street Central Square. This shopping district is situated in Manila, the capital city, marking the brand's initial entry point in the country.
Q.What is the reason given for Charming Charlie's expansion into the Philippines?
What is the reason given for Charming Charlie's expansion into the Philippines?
The founder stated the Philippines is a fast-growing territory with a rising young adult population and a proven market for American brands. This made it a logical step for the brand after its expansion in the Middle East.
Q.How many retail stores does Charming Charlie currently operate globally?
How many retail stores does Charming Charlie currently operate globally?
Charming Charlie currently operates 350 retail stores across various countries. These locations include the United States, Canada, the United Arab Emirates, and now the Philippines, expanding its international footprint.
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