Charlotte Tilbury Hong Kong Launches Soon
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The first Charlotte Tilbury Hong Kong store – also the first in Asia – will open on April 21.
The British makeup artist will be opening a store-in-store at Lane Crawford Harbour City on Canton Road with a second store opening the following day at lane Crawford’s IFC mall store. The beauty brand is already available via Lane Crawford’s online store, shipping to 27 countries.
To coincide with the launch, Tilbury has created a Chinese version of her trademark 10-looks wardrobe featuring model Ting Tang Chen. That’s her in the photo above, featuring the ‘Glowing Goddess’ look.
“Charlotte’s 10 looks is at the heart of the brand. One woman, 10 looks – like a wardrobe of little black dresses, these colour-curated, off-the-peg, ready-to-wear makeup looks show women how to transform in to an iconic beauty,” explains Tilbury. Whether they choose the The Dolce Vita, the Pretty Innocent or Glowing Goddess, women can match the right eyes, cheeks and lips as put together by Tilbury.
A brand-new look, The Radiant Beauty, will be exclusive to the region, developed in partnership with Lane Crawford.
Charlotte Tilbury promises its new beauty counters will “completely revolutionise the way women shop for beauty in Hong Kong”.
“I wanted to create an interactive, magic place where daughters, sisters, mothers, grandmothers, and friends from all over Asia will love to shop,” the founder said. “There is something here for everyone from my Magic Mirror where you can try on all of my 10 looks in an instant to my magical levitating Magic Cream. It’s make-up made easy, but also fun and engaging.”
Each counter will incorporate digital technology innovations. The Magic Mirror is morphs a customer’s face into one of the 10 looks in seconds will be a permanent feature at the Harbour City site.
Questions & Answers
Q.Which specific Lane Crawford locations will host the new Charlotte Tilbury stores?
Which specific Lane Crawford locations will host the new Charlotte Tilbury stores?
The first store will be a store-in-store at Lane Crawford Harbour City on Canton Road. The second store will open the following day at Lane Crawford’s IFC mall store, also as a store-in-store format.
Q.Is the Charlotte Tilbury brand completely new to the Hong Kong market?
Is the Charlotte Tilbury brand completely new to the Hong Kong market?
No, the brand is already available to customers in Hong Kong and 26 other countries. It has been accessible through Lane Crawford’s online store prior to these new physical openings.
Q.What exclusive product or feature is being introduced specifically for the Hong Kong launch?
What exclusive product or feature is being introduced specifically for the Hong Kong launch?
A brand-new makeup look called The Radiant Beauty has been developed. This look will be exclusive to the region and was created in partnership with Lane Crawford for the launch.
Q.What is the primary technological innovation mentioned for the new beauty counters?
What is the primary technological innovation mentioned for the new beauty counters?
The primary technological innovation is the Magic Mirror. This feature allows customers to instantly try on all of the brand's 10 signature makeup looks in a digital format.
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