Fashion
The first Charlotte Tilbury Hong Kong store – also the first in Asia – will open on April 21.
The British makeup artist will be opening a store-in-store at Lane Crawford Harbour City on Canton Road with a second store opening the following day at lane Crawford’s IFC mall store. The beauty brand is already available via Lane Crawford’s online store, shipping to 27 countries.
To coincide with the launch, Tilbury has created a Chinese version of her trademark 10-looks wardrobe featuring model Ting Tang Chen. That’s her in the photo above, featuring the ‘Glowing Goddess’ look.
“Charlotte’s 10 looks is at the heart of the brand. One woman, 10 looks – like a wardrobe of little black dresses, these colour-curated, off-the-peg, ready-to-wear makeup looks show women how to transform in to an iconic beauty,” explains Tilbury. Whether they choose the The Dolce Vita, the Pretty Innocent or Glowing Goddess, women can match the right eyes, cheeks and lips as put together by Tilbury.
A brand-new look, The Radiant Beauty, will be exclusive to the region, developed in partnership with Lane Crawford.
Charlotte Tilbury promises its new beauty counters will “completely revolutionise the way women shop for beauty in Hong Kong”.
“I wanted to create an interactive, magic place where daughters, sisters, mothers, grandmothers, and friends from all over Asia will love to shop,” the founder said. “There is something here for everyone from my Magic Mirror where you can try on all of my 10 looks in an instant to my magical levitating Magic Cream. It’s make-up made easy, but also fun and engaging.”
Each counter will incorporate digital technology innovations. The Magic Mirror is morphs a customer’s face into one of the 10 looks in seconds will be a permanent feature at the Harbour City site.
