Charles & Keith opens more stores in Hong Kong
In this article (4)
Singapore footwear and accessories label Charles & Keith is unveiling three new stores at the APM mall, DFS T Galleria Sun Plaza Canton Road and Langham Place in Hong Kong.
Each of the three new locations caters to a different demographic of shoppers – APM is a day to night shopping mall, while DFS T Galleria offers a luxury travel retail experience; Langham Place is the largest mall in Mong Kok.
The aesthetic of the new Charles & Keith stores is inspired by a refined brand identity, featuring limestone fixtures in contrast with dark grey powder furnishing, attempting what the brand describes as “a sophisticated simplicity”. To provide customers with a curated experience, each section of the stores communicate different stories of the season.
Questions & Answers
Q.Which specific Hong Kong malls are getting new Charles & Keith stores?
Which specific Hong Kong malls are getting new Charles & Keith stores?
The new Charles & Keith stores will be located at APM mall, DFS T Galleria Sun Plaza Canton Road, and Langham Place. These locations aim to attract different types of shoppers across Hong Kong.
Q.What is the design concept for the new Charles & Keith stores?
What is the design concept for the new Charles & Keith stores?
The new stores feature an aesthetic inspired by a refined brand identity. They incorporate limestone fixtures contrasting with dark grey powder furnishing, aiming for a sophisticated simplicity.
Q.How will the new stores aim to provide a curated customer experience?
How will the new stores aim to provide a curated customer experience?
To offer a curated experience, each section within the new stores is designed to communicate different stories related to the current season. This helps to guide customers through the brand's offerings.