Charles & Keith Hong Kong expands footprint further

Charles & Keith Hong Kong is opening a new store at Harbour City, its seventh in the territory.

Apparently undeterred by the Covid-19 pandemic, the Singapore-headquartered retailer of footwear and accessories, is continuing its rapid rollout in the territory after opening three stores over the summer holidays – at APM mall, DFS T Galleria Sun Plaza Canton Road and Langham Place, Mongkok. It made its debut in the territory in October 2018.

The seventh Charles & Keith Hong Kong store to open, it is the first to introduce mobile point-of-sale devices, offering customers the convenience of being able to make payments anywhere in the shop. That enables faster checkouts and better sustainability practice by reducing the use of paper receipts.

The store’s aesthetics feature limestone fixtures and dark grey powder furnishing, aimed at creating a “sophisticated simplicity” to complement the style of the brand’s trend-focused collections.

Each section of the store communicates the different “stories of the season”, from footwear and bags to lifestyle accessories, including the brand’s Little Collection for kids.