Charging-device producer Anker aims to tap Indonesian market

Anker, a company based in Seattle, the US, and which specializes in USB charging products, has opened an official store in Jakarta, its first in Southeast Asia, in the hope of reaping benefits from the Indonesian market, the largest economy in the region.

Anker’s regional sales head for Asia Pacific Romeo Luo told that the company had sold more than 300 million products globally this year and hoped to expand its leverage in Indonesia, particularly “with those people who are concerned about quality and safety, not just price.”

“We are sure that our products can guarantee safety for smartphone users in Indonesia, particularly for high-end brands,” he said in Jakarta on Thursday.

He said that opening the official store in Indonesia, home to around 250 million people, would be the first step by the brand before penetrating further into other countries in Southeast Asia.

“I know the speed of the mobile phone sales growth here. The quantity is huge and most of those users will need power banks when stuck in traffic,” he said.

He said he was confident that the brand could gain popularity in Indonesia, mainly as a result of the lack of similar competitors that exclusively specialized in power-charging products and consumer trends toward accessing social media, which is power consuming.

Romeo added that by the end of 2017, the firm established in 2011 by former employees of search engine giant Google, expected to open 50 new outlets spread across major cities in Indonesia.