Championing European Culinary Heritage in Hong Kong
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European culinary delicacies shine this May, as the “Enjoy the Authentic Joy from Europe” campaign celebrates four premium delicatessen meats with an exclusive press luncheon. This exciting campaign, co-financed by the European Union and supported by three esteemed consortia, brings the rich, indulgent flavours of Mortadella Bologna PGI, Salamini Italiani alla Cacciatora PDO and Zampone Modena PGI and Cotechino Modena PGI to the dynamic city of Hong Kong.
Special Press Luncheon
As part of the “Enjoy the Authentic Joy from Europe” campaign, an exclusive press luncheon hosted at Giando Italian Restaurant & Bar in Hong Kong today, brought together key media representatives, influencers, and food enthusiasts to indulge in a customised menu featuring the iconic products.
The lunch also included an introduction from representatives of the three consortia behind these meats: Consorzio Italiano tutela Mortadella Bologna, Consorzio Cacciatore Italiano, and Consorzio Zampone e Cotechino Modena IGP.
Following the press luncheon, interested parties can purchase the renowned deli meats at selected city’super, one of Hong Kong’s leading, premium grocery stores, giving customers the opportunity to explore, taste and purchase these exceptional products while learning more about their heritage.
- Central – ifc mall: 1041-1049, Level 1, ifc mall, 8 Finance Street, Central, Hong Kong
- Causeway Bay – Times Square: Basement 1, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong
- Tsim Sha Tsui – Harbour City: Shop 3001, Level 3, Gateway Arcade, 3-27 Canton Road, Harbour City, Tsim Sha Tsui, Hong Kong
- Shatin – New Town Plaza: Shops 204-214, Level 2, New Town Plaza 1, Sha Tin Centre Street, Sha Tin, Hong Kong
Supporting Heritage and Quality
The three consortia behind these products – Consorzio Italiano tutela Mortadella Bologna, Consorzio Cacciatore Italiano, and Consorzio Zampone e Cotechino Modena IGP – are non-profit organisations dedicated to safeguarding and upholding these traditional foods.
The consortia ensure that their deli meats meet strict production standards in compliance with the European Union’s PDO (Protected Denomination of Origin) and PGI (Protected Geographical Indication) certifications. These certifications not only protect the integrity of these products, but they ensure consumers of their authenticity, nutritional value, and quality while also supporting the producers who continue to craft them using time-honoured methods.
Questions & Answers
Q.Which specific deli meats are being promoted in Hong Kong through this campaign?
Which specific deli meats are being promoted in Hong Kong through this campaign?
The campaign promotes Mortadella Bologna PGI, Salamini Italiani alla Cacciatora PDO, Zampone Modena PGI, and Cotechino Modena PGI. These premium European delicatessen meats are featured as part of the “Enjoy the Authentic Joy from Europe” campaign.
Q.Where in Hong Kong can consumers purchase these European deli meats?
Where in Hong Kong can consumers purchase these European deli meats?
Consumers can purchase these renowned deli meats at selected city'super locations. These include stores in Central (ifc mall), Causeway Bay (Times Square), Tsim Sha Tsui (Harbour City), and Shatin (New Town Plaza).
Q.What is the purpose of the three consortia mentioned in the article?
What is the purpose of the three consortia mentioned in the article?
The three consortia are non-profit organisations dedicated to safeguarding and upholding these traditional foods. They ensure the deli meats meet strict production standards in compliance with the European Union’s PDO and PGI certifications, protecting authenticity and quality.