Champion lifting off with sustainable streetwear collection
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Athletic apparel brand Champion is to launch a sustainable streetwear collection Re:Bound next month.
Champion’s Re:Bound Collection will feature a streetwear line made from recycled Reverse Weave fabric, normally discarded during production. According to the company, 45 percent of pre-consumer recycled cotton has been turned into high-quality apparel products for the range.
The manufacturing process involves three stages: Rescue Waste, Recycle and Rope Dye.
As part of the launch, Champion invited two Australian influencers and up-cyclers, Philip O’Donahoo and Jaida The Creator, to star in a promotion campaign.
“Pioneering products is our legacy. Protecting the planet is our long game,” the company said in a statement. “Re:Bound is our first step, and we’re just getting started.”
The Re:Bound collection is scheduled to launch on August 4.
Questions & Answers
Q.What is the key sustainable aspect of Champion's new Re:Bound collection?
What is the key sustainable aspect of Champion's new Re:Bound collection?
The Re:Bound collection uses recycled Reverse Weave fabric that would typically be discarded during production. This process incorporates 45 percent pre-consumer recycled cotton into high-quality apparel items for the new range.
Q.When is Champion's Re:Bound sustainable streetwear collection expected to be available?
When is Champion's Re:Bound sustainable streetwear collection expected to be available?
Champion's new sustainable streetwear collection, Re:Bound, is scheduled to launch next month, specifically on August 4. This is the brand's initial foray into sustainable product lines.
Q.Which individuals are involved in promoting the new Re:Bound collection?
Which individuals are involved in promoting the new Re:Bound collection?
Champion has invited two Australian influencers and up-cyclers, Philip O’Donahoo and Jaida The Creator, to feature in the promotional campaign for the Re:Bound collection. They will help introduce the sustainable line.
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