Champion lifting off with sustainable streetwear collection

Athletic apparel brand Champion is to launch a sustainable streetwear collection Re:Bound next month.

Champion’s Re:Bound Collection will feature a streetwear line made from recycled Reverse Weave fabric, normally discarded during production. According to the company, 45 percent of pre-consumer recycled cotton has been turned into high-quality apparel products for the range.

The manufacturing process involves three stages: Rescue Waste, Recycle and Rope Dye.

As part of the launch, Champion invited two Australian influencers and up-cyclers, Philip O’Donahoo and Jaida The Creator, to star in a promotion campaign.

“Pioneering products is our legacy. Protecting the planet is our long game,” the company said in a statement. “Re:Bound is our first step, and we’re just getting started.”

The Re:Bound collection is scheduled to launch on August 4.