Centara Hotels & Resorts Celebrate Thai New Year in Traditional Style
In this article (4)
Centara Hotels & Resorts, Thailand’s leading hotel operator, will observe the upcoming Songkran Thai New Year period by wearing colorful traditional dress. Visitors and guests to the company’s properties are treated daily to graceful Thai service and cultural traditions that have become Centara’s hallmark; this Songkran, 13th – 15th April, they can enjoy the added delight of seeing staff dressed in the beautiful costumes of historic Siam.
“Thailand’s world-famous, genteel hospitality is at the heart of our company culture,” said Centara’s Chairman of the Board Suthikiati Chirathivat about the idea. “What better way to emphasise our unique Thai-ness than trading our uniforms for charming, traditional costumes over the Thai New Year. It is our way of wishing our guests, partners, and friends a happy and healthy festive season.”
All 33 of Centara’s hotels and resorts within Thailand are taking part in this celebration and guests are invited to enjoy festive dining options or a relaxing stay over the Songkran period, where they will receive the inimitable Centara Thai welcome.
Questions & Answers
Q.Which specific Centara locations will be participating in the traditional dress celebration for Songkran?
Which specific Centara locations will be participating in the traditional dress celebration for Songkran?
All 33 of Centara's hotels and resorts located within Thailand are participating in the traditional dress celebration. Guests are also invited to enjoy festive dining options or a relaxing stay during the Songkran period.
Q.What is the primary reason Centara Hotels & Resorts decided to have staff wear traditional costumes during Songkran?
What is the primary reason Centara Hotels & Resorts decided to have staff wear traditional costumes during Songkran?
Centara decided to have staff wear traditional costumes to emphasise their unique Thai-ness and the company's core value of Thai hospitality. This is also a way for them to wish guests, partners, and friends a happy and healthy festive season.
Q.Is this traditional dress initiative a regular Centara practice, or is it specifically for this Songkran period?
Is this traditional dress initiative a regular Centara practice, or is it specifically for this Songkran period?
The article states that staff will wear traditional costumes specifically for 'this Songkran' period, from 13th to 15th April. Normally, visitors are treated to graceful Thai service and cultural traditions, which are Centara's hallmark.
Reader pulse
Is Centara's cultural initiative a smart move?
23,596 votes so far