Cellcard launches carrier billing in Cambodia
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Cambodian mobile operator Cellcard and mobile payments company Fortumo have teamed up to offer direct carrier billing for digital content.
Cellcard’s 4 million subscribers will be able to pay for digital content via their monthly mobile bill.
The alliance is aimed at providing payment options for the Cambodian market, which has a credit card penetration of less than 5% but a smartphone penetration of around 40%.
Fortumo’s direct carrier billing platform is used by smartphone app stores Google Play and Windows Phone Store, digital media companies including Sony, Hooq and Gaana as well as game developers such as EA Mobile nad Gameloft.
The company’s alliance with Cellcard comes in the wake of recently-announced partnerships with Reliance Communications in India, Zong in Pakistan and Viettel in Vietnam covering payments over Google Play.
Across APAC, Forumo’s direct carrier billing platform is now available to 1.5 billion customers in 16 countries.
Questions & Answers
Q.What is the primary benefit of this new payment method for Cellcard subscribers?
What is the primary benefit of this new payment method for Cellcard subscribers?
Cellcard's 4 million subscribers can now pay for digital content by adding charges directly to their monthly mobile bill. This provides a payment option in a market with low credit card penetration.
Q.Which other major platforms already utilise Fortumo's direct carrier billing system?
Which other major platforms already utilise Fortumo's direct carrier billing system?
Fortumo's direct carrier billing platform is already used by major smartphone app stores, including Google Play and Windows Phone Store. Digital media companies such as Sony and Hooq also use their system.
Q.How extensive is Fortumo's reach across the Asia-Pacific region?
How extensive is Fortumo's reach across the Asia-Pacific region?
Fortumo's direct carrier billing platform is now available to 1.5 billion customers across 16 countries in the APAC region. This includes recent partnerships in India, Pakistan, and Vietnam.
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