Celcom Axiata enters partnership with ZEE5
In this article (5)
Malaysia’s Celcom Axiata has formed a partnership with Indian video content provider ZEE5 and telco API ecosystem provider Apigate to offer access to the ZEE5 content portfolio to its subscribers.
Under the three-way agreement, Celcom will use Apigate’s Direct Carrier Billing API to provide customers with a secure payment mode to subscribe to ZEE5’s portfolio.
ZEE5, a subsidiary of Zee Entertainment Enterprises, offers around 100,000 hours of Indian movies, TV shows, news and original content across 11 Indian languages and English.
ZEE International CEO Amit Goenka said securing partnerships like the one with Celcom is a key component of the company’s aggressive global rollout plan for the next fiscal year.
“Malaysia is a high focus market for us, given its huge affinity for Indian and South Asian content and growing appetite for online video content,” he said.
“We will soon be launching content in international languages too including Malay, and we are extremely glad to partner with a key local operator like Celcom to jointly grow the opportunity in this market.”
Questions & Answers
Q.What is the primary purpose of Celcom Axiata's partnership with ZEE5 and Apigate?
What is the primary purpose of Celcom Axiata's partnership with ZEE5 and Apigate?
The partnership aims to provide Celcom subscribers with access to ZEE5's extensive content portfolio. Celcom will use Apigate's Direct Carrier Billing API for secure payment processing of subscriptions.
Q.What kind of content does ZEE5 offer to its subscribers?
What kind of content does ZEE5 offer to its subscribers?
ZEE5 provides approximately 100,000 hours of Indian movies, TV shows, news, and original content. This content is available across 11 Indian languages and English.
Q.Why does ZEE International consider Malaysia an important market for its expansion?
Why does ZEE International consider Malaysia an important market for its expansion?
Malaysia is a high-focus market due to its significant affinity for Indian and South Asian content, alongside a growing demand for online video. ZEE5 also plans to launch content in international languages, including Malay, soon.
Q.Which company will handle the secure payment processing for ZEE5 subscriptions through Celcom?
Which company will handle the secure payment processing for ZEE5 subscriptions through Celcom?
Apigate will handle the secure payment processing. Celcom will use Apigate’s Direct Carrier Billing API to allow customers to subscribe to ZEE5's content directly through their mobile bill.
Reader pulse
Celcom's ZEE5 content partnership:
20,470 votes so far