Cebu Pacific to launch Laoag flights in May

Budget carrier Cebu Pacific is set to mount flights to the Ilocos Norte capital of Laoag starting May 22, making it the 35th domestic destination in the airline’s network.

Cebu Pacific said flights from Manila to Laoag will be daily, as the airline seeks to tap travelers seeking to explore the Ilocos region.

“Laoag plays a crucial role in preserving the country’s rich history and culture, and we are excited to finally be able to bring more Juans to this beautiful city,” President and Chief Commercial Officer Xander Lao said in a statement.

“We hope the launch of the Laoag route will encourage more people to travel and experience the Ilocos region,” he added.

The carrier reported a P14-billion net loss in 2022, marking an improvement from the P24.9-billion net loss incurred in the previous year as it cut its operating loss by about half to P11.4 billion.

The company is set to add 11 more aircraft to its fleet this 2023, seeking to return to profitability within the first quarter of the year.

Shares in Cebu Air Inc., which operates the carrier, were trading up by P0.05 or 0.12% at P41.70 apiece as of 11:59 a.m. on Wednesday.