Catwalk to be presented in Dear So Cute China store
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Design firm Lukstudio has created a theatrical-style shop and cafe as a promotional and retail space for fashion platform Dear So Cute in Chinese Haining. Inspired by South Korean cafe/fashion trends, the design is intended to communicate the brand’s values and showcase products to younger consumers. The store layout features a backstage rigging system to adjust display features as with a theatre stage, and incorporates elements of the Hainingese shadow puppet tradition in its design.
According to a report, the retail space emphasises the brand’s “forever young energy” with a minimal, contemporary look and pink highlights, serving as a neutral backdrop for the activities going on in the space. One standout feature is a stage in the fitting room area for customers to “catwalk” before friends while deciding on purchases.
“In today’s retail environment, most people shop online for the convenience and the reassurance of the review system,” Lukstudio’s founder Christina Luk said. “However, I believe when it comes to delivering a brand’s identity and values, the physical store is much more effective.”
View the store design in the gallery below (7 images) :
Questions & Answers
Q.What is the primary purpose of the Dear So Cute store designed by Lukstudio?
What is the primary purpose of the Dear So Cute store designed by Lukstudio?
The store functions as both a promotional and a retail space for the fashion platform Dear So Cute. Its design aims to communicate the brand's values and show products effectively to younger consumers.
Q.What design elements contribute to the theatrical feel of the store?
What design elements contribute to the theatrical feel of the store?
The store features a backstage rigging system, similar to a theatre, to adjust display features. Also, its design incorporates elements inspired by the Hainingese shadow puppet tradition, enhancing the theatrical style.
Q.How does the store's design cater to the brand's target demographic?
How does the store's design cater to the brand's target demographic?
Inspired by South Korean cafe/fashion trends, the design targets younger consumers with a minimal, contemporary look and pink highlights. A unique stage in the fitting room allows customers to 'catwalk' before friends.
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