Cathay Capital Invests In Chinese Furnishing Retailer ABS
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Sino-Europe private equity firm Cathay Capital has made an undisclosed investment in Chinese home furnishing product retailer ABS through its Sino French SME Fund, says a company announcement.
“ABS stands out among the numerous other domestic home furnishing companies in China because it has established an innovative data-based development model and an omni-channel retail system,” says Cai Mingpo, president of Cathay Capital.
The private equity firm says it plans to leverage its home furnishing industry resources in China and France to assist ABS’ cross-border development.
Founded in 2009, ABS has developed from a tele and catalogue selling model to an omni-channel and direct sale model with the integration of an online retailing mall, offline brand stores and mobile apps.
Questions & Answers
Q.What is the primary reason Cathay Capital invested in ABS?
What is the primary reason Cathay Capital invested in ABS?
Cathay Capital stated that ABS stands out due to its innovative data-based development model. They also noted its established omni-channel retail system as a key factor in their investment decision.
Q.How will Cathay Capital support ABS after this investment?
How will Cathay Capital support ABS after this investment?
Cathay Capital intends to use its industry resources to help ABS grow. They plan to use their home furnishing connections in China and France to assist with ABS's cross-border development.
Q.How has ABS's sales model evolved since its founding?
How has ABS's sales model evolved since its founding?
ABS began in 2009 with a tele and catalogue selling model. It has since developed into an omni-channel and direct sale model, integrating an online mall, offline stores, and mobile applications.
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