Castore to open in Hong Kong soon
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Private investors have contributed £3.2 million to Chester, UK-based sportswear brand Castore to support its expansion into Asia and the US.
The firm’s co-founders – brothers and former pro athletes Tom and Phil Beahon – plan to use the funds to set up a dedicated Asia website, and are in the early stages of planning their first store in Hong Kong.
Among the investors are Robert Senior (formerly head of Saatchi & Saatchi), Arnaud Massenet (previously husband of Natalie Massenet, founder of Net-A-Porter), and Tom Singh (founder of New Look).
Castore’s mission is to build “the lightest, most durable, highest-performing sportswear in the market,” achieved through testing products in competitive environments.
“All our garments have been tested on elite athletes to ensure they excel at the highest level, worn for 100 consecutive days before being approved for full production,” the company explains on its website.
Questions & Answers
Q.How much funding has Castore recently received and what is it for?
How much funding has Castore recently received and what is it for?
Private investors have contributed £3.2 million to Castore. These funds are intended to support the company's expansion into Asia and the US, including setting up an Asia website and planning a Hong Kong store.
Q.Who are some of the notable private investors in Castore?
Who are some of the notable private investors in Castore?
Among the investors are Robert Senior, formerly head of Saatchi & Saatchi, Arnaud Massenet, who was previously married to Net-A-Porter founder Natalie Massenet, and Tom Singh, the founder of New Look.
Q.What is Castore's approach to developing its sportswear products?
What is Castore's approach to developing its sportswear products?
Castore aims to create the lightest, most durable, and highest-performing sportswear available. They achieve this by rigorously testing products on elite athletes for 100 consecutive days in competitive environments before full production approval.
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