Castelbajac Taiwan planning its third store
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Korean golf-wear brand Castelbajac Taiwan plans to open its third store within the next two months.
The brand also plans 20 more stores over the next five years.
The company hopes to make Taiwan a springboard into other new markets across the region.
“The Taiwanese market would serve as the gateway to expand further into the new countries including Hong Kong, Vietnam and China,” an official from the company said.
In order to enhance its image as an upscale brand, Castelbajac will open stores only within department stores.
Castelbajac entered Taiwan in March, with the first store at Taipei’s Pacific Sogo Department Store and the second at Hanshin Department Store in Kaohsiung.
Questions & Answers
Q.How many stores does Castelbajac Taiwan currently operate within the country?
How many stores does Castelbajac Taiwan currently operate within the country?
Castelbajac Taiwan currently has two stores open. The first is in Taipei’s Pacific Sogo Department Store, and the second is at Hanshin Department Store in Kaohsiung.
Q.Which specific countries does Castelbajac Taiwan plan to enter after establishing itself in Taiwan?
Which specific countries does Castelbajac Taiwan plan to enter after establishing itself in Taiwan?
The company views Taiwan as a gateway to new markets. After Taiwan, Castelbajac plans to expand into other countries, including Hong Kong, Vietnam, and China.
Q.What is the timeline for Castelbajac Taiwan's overall expansion plans in the region?
What is the timeline for Castelbajac Taiwan's overall expansion plans in the region?
Castelbajac Taiwan plans to open its third store within the next two months. Following this, the company intends to open an additional 20 stores over the next five years.
Q.What is Castelbajac Taiwan's strategy for positioning itself as an upscale brand?
What is Castelbajac Taiwan's strategy for positioning itself as an upscale brand?
To enhance its upscale brand image, Castelbajac Taiwan will exclusively open its stores within department stores. This selective placement supports its premium market positioning.
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