Casio plans high-end watches for rising middle class
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Casio Computer Co. Ltd., maker of G-Shock watches, is targeting the middle-class market with high-end electronic watches priced at over HK$10,000 each.
The company has long been in the mass market selling plastic watches for US$100 to US$150 each.
But Hiroshi Nakamura, Casio head of sales, told the Hong Kong Economic Journal that the swelling ranks of the middle class provide a favorable condition for the company to enter the high-end market segment.
Casio is poised to expand its presence in mainland China, Southeast Asia and the Middle East. Its largest G-Shock store opened in Shanghai in June.
It is also working to enhance product functions and technology to increase consumer interest.
Nakamura said the company will launch a smart watch model next year with style and user-friendly features that differentiate it from Apple Watch.
Casio has recently launched its Oceanus series which is equipped with GPS timing system that can be synchronized with a smartphone.
Questions & Answers
Q.What price point are Casio's new high-end electronic watches targeting for the middle-class market?
What price point are Casio's new high-end electronic watches targeting for the middle-class market?
Casio is aiming its new high-end electronic watches at a price point of over HK$10,000 each. This is a significant shift from their long-standing mass market offering of plastic watches priced between US$100 and US$150.
Q.Which specific regions are being targeted for Casio's expansion of its high-end watch presence?
Which specific regions are being targeted for Casio's expansion of its high-end watch presence?
Casio plans to expand its presence in mainland China, Southeast Asia, and the Middle East. This strategic move coincides with the opening of its largest G-Shock store in Shanghai in June, indicating a focus on these growing markets.
Q.How does Casio intend to differentiate its upcoming smart watch model from the Apple Watch?
How does Casio intend to differentiate its upcoming smart watch model from the Apple Watch?
Casio's head of sales, Hiroshi Nakamura, stated the company will launch a smart watch next year with style and user-friendly features. These specific attributes are intended to distinguish it from the existing Apple Watch offering.
Q.What technological advancement has Casio recently incorporated into its Oceanus series?
What technological advancement has Casio recently incorporated into its Oceanus series?
The recently launched Casio Oceanus series is equipped with a GPS timing system. This technology allows the watches to be synchronised with a smartphone, enhancing their functionality and appeal to consumers seeking advanced features.
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