Casetify creates DHL collectibles range in unusual collaboration

Tech-accessories brand Casetify has released a collaboration with international express service provider DHL to commemorate its 50th anniversary.

The firms teamed up to introduce a special edition collection of tech accessories, debuting online and in pop-ups all over the world. Within a few weeks, the anniversary collection has amassed a virtual waitlist of more than 100,000 fans and completely sold out in its first global online release.

In the latest drop for “50 Years of DHL,” Casetify incorporates DHL’s globally recognized branding such as the company’s signature waybill, brand colors and logo interpretations in an extension of the best-selling collection. The designs feature an industrialized art direction through the logo-based tape (an updated version of the 2018 collection’s best-seller) and “scanned” waybills, showcasing the technology that connects DHL to its global customers.

“We are proud that the DHL x Casetify collection has been so well-received by customers all over the world, and that so many people are celebrating DHL’s 50th anniversary with us,” said DHL Express Asia Pacific CEO Ken Lee.

“As we look forward to a future filled with exciting technology and innovations, we want to continue sharing our journey with fans and we hope that this new collection will give them a quick glimpse of what’s in store.”