Cartier pop up opened Tokyo convenience store
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A Cartier pop up is set to be hosted in a Tokyo convenience store.
In a stark contrast of venue for the distinguished luxury heritage brand, the store-in-store will exhibit the brand’s latest jewellery collection Juste en Clou, designed to resemble the iron nail, elevating the unremarkable object to a premium status.
The convenience store on Jingu-mae will be open from September 21–30, operating from 12–8 pm daily.
The line is currently already featuring in a gallery setting in Roppongi Hills, which will also run through to September 30.
Questions & Answers
Q.What is the purpose of this pop-up store for Cartier?
What is the purpose of this pop-up store for Cartier?
The pop-up store will exhibit Cartier's latest jewellery collection, Juste en Clou. This collection is designed to resemble an iron nail, aiming to elevate an unremarkable object to a premium status.
Q.Where exactly is the Cartier pop-up convenience store located and for how long will it be open?
Where exactly is the Cartier pop-up convenience store located and for how long will it be open?
The Cartier pop-up will be located in a convenience store on Jingu-mae. It will be open daily from September 21-30, operating between 12-8 pm.
Q.Is the Juste en Clou collection being displayed anywhere else at the same time as the pop-up?
Is the Juste en Clou collection being displayed anywhere else at the same time as the pop-up?
Yes, the Juste en Clou collection is also currently featuring in a gallery setting in Roppongi Hills. This exhibition will run concurrently with the pop-up, through to September 30.
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