Cartier pop up opened Tokyo convenience store

A Cartier pop up is set to be hosted in a Tokyo convenience store.

In a stark contrast of venue for the distinguished luxury heritage brand, the store-in-store will exhibit the brand’s latest jewellery collection Juste en Clou, designed to resemble the iron nail, elevating the unremarkable object to a premium status.

The convenience store on Jingu-mae will be open from September 21–30, operating from 12–8 pm daily.

The line is currently already featuring in a gallery setting in Roppongi Hills, which will also run through to September 30.