Cartier launches Pavilion KL store
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Fine jewellery retailer Cartier has unveiled its newest store in Kuala Lumpur.
Located at the Pavilion KL, the French maison’s two-storey duplex boutique is set on Level 2 and Level 3.
Designed to emulate the Cartier flagship, the Bukit Bintang entrance features a 3-storey LED display that lights like liquid gold.
Inside, the High Jewellery Salon serves as exclusive addition to the store, a jewellery-first for the high-end brand with the KL store being the first in South East Asia to offer this luxurious shopping experience.
Meanwhile, a carpeted marble staircase leads connects the top to the lower floor, which houses the latest collections and the Accessories Salon, as well as the debut Cartier Client Service Counter in Malaysia.
The boutique also offers big spenders to opt for a VIP salon to shop in privacy.
Cartier is slowly becoming more active in Asia’s retail landscape. In January, Cartier unveiled its first pop-up boutique at the Macau Four Seasons T Galleria by DFS.
In December last year, the Paris-based brand announced the opening of its flagship in Ginza in Japan. The 10,764-square-foot retail location first opened in 2003 and was refurbished in 2007.
Questions & Answers
Q.What unique features does the new Cartier store in Pavilion KL offer compared to other locations?
What unique features does the new Cartier store in Pavilion KL offer compared to other locations?
The Pavilion KL store introduces a High Jewellery Salon, a first for a Cartier store in Southeast Asia, offering an exclusive shopping experience. It also features Malaysia's debut Cartier Client Service Counter.
Q.How does the design of the Pavilion KL store reflect Cartier's brand image?
How does the design of the Pavilion KL store reflect Cartier's brand image?
The two-storey duplex boutique is designed to emulate the Cartier flagship store. Its Bukit Bintang entrance includes a three-storey LED display that is intended to light up like liquid gold, reflecting luxury.
Q.Where else in Asia has Cartier recently expanded or updated its retail presence?
Where else in Asia has Cartier recently expanded or updated its retail presence?
Cartier recently opened a pop-up boutique at the Macau Four Seasons T Galleria by DFS in January. Last December, the brand also announced the opening of its refurbished flagship store in Ginza, Japan.
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