Carrefour Taiwan Ping Jian store’s ‘unique’ experience

Customers of Carrefour Taiwan’s new Ping Jian store have been promised “a new shopping experience in different universe”.

The store, the French retailer’s 88th in the country, features what the company describes as an “integration of three dimensions: eco-friendly, digital application and customer experience”.

“Many new concepts have been implemented to create a unique shopping experience,” Carrefour Taiwan said in a statement.

Digital technology was applied to upgrade customer’s shopping experience. A 3D virtual fitting room delivers customers a brand new experience. Through searching products by different categories, users can try on different looks within seconds. The outfits fit customers’ bodies on the screen and users can view them at different angles and easily find an ideal match.

The two-level Ping Jian store has a sales area of 6855 sqm, a restaurant precinct and shopping mall. Built as a ‘green building’ it uses LED lights and various materials to reduce energy use by 25 per cent. A water recycling system collects rainwater for cleaning and gardening.

Food options include a professional pizza oven. Customers can customise their own pizza with any ingredient.

In the salads and soups bar, customer can make their own salad or lunch box.

In front of the cashier area, hamburger, shawarma, fried chicken and drinks in “Oh Bar” are made for takeaway. Ping Jian also launched Australia’s premium Wagyu Kobe Beef which attract hundreds of customers during opening day tastings.

Outside the cashier line, Customer can enjoy their food in a spacious rest area with nature and green outlook and an aquarium.