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Carrefour has opened its biggest store in Asia

By Maria SantosChina
1 min read
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Carrefour SA, a French retailer, as of late opened its biggest store in Asia in the Chinese capital, Beijing. The divulging comes as the firm plans to capitalize on the expanding interest for imported sustenance from medium-and top of the line customers.

The two-story hypermarket is situated on the North Fourth Ring Road, adjoining the sprawling office of Swedish outfitting retailer Ikea. It houses more than 80 stores, including Uniqlo, Decathlon and the first-ever Baidu Concept Store.

The Carrefour Beijing outlet, which is spread over a territory of 71,380 square meters, offers more than 40,000 items, 15 percent of which are foreign things.

Serving as the French retailer’s twentieth store in the city, the hypermarket likewise has 800 free parking spots, 15 electric charging stations for transport transports, and five underground charging stations for electric autos.

“We are concentrating on imported nourishment items as there has been an ocean change in the sustenance inclinations of Chinese purchaser,” Laurent Olszewski, local chief for the North-West China district at Carrefour, said. “It is very unique in relation to what I saw when I first came to China in 1995.”

“Chinese buyers need to take a stab at everything,” he included, refering to imported French salt and Australian meat as samples. Olszewski additionally shared that Carrefour is growing its e-trade business in 2016. The firm will concentrate on its Web-based administrations by January one year from now in the wake of completing their work on their Tianjin-based logistics focus.

As per specialists, this move of Carrefour is an approach to acquire shoppers fitting in with the high-pay class.

Questions & Answers

Q.

What is the primary reason Carrefour has focused on imported food products for this new store?

A.

Carrefour is concentrating on imported food items because of a significant change in Chinese consumer food preferences. Chinese buyers now show a desire to try a wide range of new products, including items like French salt and Australian meat.

Q.

What are the specific features and amenities included in Carrefour's new Beijing hypermarket?

A.

The new two-story hypermarket features over 80 stores, including Uniqlo and Decathlon, plus the first Baidu Concept Store. It also offers 800 free parking spots, 15 electric charging stations for transport buses, and five underground charging stations for electric cars.

Q.

Where is Carrefour's largest Asian store located, and how many items does it offer?

A.

Carrefour's largest Asian store is located in Beijing, on the North Fourth Ring Road, adjacent to Ikea. This store offers more than 40,000 items, with 15 percent of these being foreign products.

Q.

How is Carrefour planning to expand its e-commerce operations in the near future?

A.

Carrefour plans to expand its e-commerce business in 2016, focusing on Web-based services by January next year. This expansion will follow the completion of work on their Tianjin-based logistics centre.

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