Carrefour acquires lunch delivery service Dejbox

Supermarket giant Carrefour Group has acquired lunch delivery service, Dejbox, expanding its online grocery service to ready-to-eat meals and the B2E market.

“This acquisition, which reflects Carrefour’s desire to become the leader in grocery e-commerce, is a strategic one,” Amelie Oudea-Castera, executive director customers, services and digital transformation at Carrefour, said. “It will give us the opportunity to expand our customer base to include employees of medium-sized, small and micro businesses and also invest in the fast-growing food delivery segment with an offering rooted in quality and affordability.”

Dejbox was found by Adrien Verhack and Vincent Dupied in 2015 to provide food in an online canteen for employees. It offers lunch including fresh, cooked and seasonal dishes for €5.90 to €8.90 and it delivers the food to their workplace at no charge.

Dejbox is an online and mobile app with menu offerings to cater to French employees working in the urban hinterland and doesn’t have much access to onsite dining service. It is operating in Lille, Lyon, Paris, Bordeaux, Nantes and Grenoble – delivering over 400,000 meals each month.

Carrefour said the acquisition will allow Dejbox to expand its French operations faster into international markets and grow quickly into B2B services.

“We made the strategic decision to join with Carrefour because we firmly believe it’s the best possible partner for helping us achieve our ambitious growth plans for Dejbox and for offering as many people as possible an online, affordable, sustainable and tasty alternative to a sandwich or a home-cooked meal,” Verhack and Dupied said.