Capi expands sparkling water range with 7-Eleven exclusive
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Australian-owned premium water and mixer brand CAPI is rolling out through 7-Eleven stores nationwide with its 500ml still and sparkling waters.
To support the launch, CAPI has partnered with media agency Hatched and designer Thomas Williams to create an outdoor and digital advertising campaign that champions its Australian roots.
The campaign brings CAPI’s heritage to the fore of being wholly Australian owned and locally produced.
CAPI CEO Emma Evans says the brand is excited to be launching through 7-Eleven as it will enable them to bring their locally produced premium water brand to more Australians.
“We are beyond thrilled about our roll out with 7-Eleven Australia and grateful for the 7-Eleven team’s support with CAPI.
“With increased visibility of the brand in fridges across Australia we are excited about increasing awareness of supporting local beverage brands and driving further innovation.”
Questions & Answers
Q.Which specific CAPI products are being stocked by 7-Eleven stores?
Which specific CAPI products are being stocked by 7-Eleven stores?
7-Eleven stores nationwide will be rolling out CAPI's 500ml still and sparkling waters. This expansion aims to make these locally produced premium water brands more accessible to Australian consumers.
Q.What is CAPI doing to promote this new partnership with 7-Eleven?
What is CAPI doing to promote this new partnership with 7-Eleven?
CAPI has collaborated with media agency Hatched and designer Thomas Williams to develop an outdoor and digital advertising campaign. This campaign will highlight the brand's Australian ownership and local production.
Q.What is CAPI's main goal with this 7-Eleven launch?
What is CAPI's main goal with this 7-Eleven launch?
The primary goal is to bring CAPI's locally produced premium water brand to more Australians by increasing its visibility. CAPI also hopes to raise awareness for supporting local beverage brands and drive further innovation in the sector.
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