Canon Philippines redesigns concept store in Pampanga
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Canon Philippines has opened its redesigned “Image Square” concept store at SM City Pampanga.
The outlet, located near the entrance to the mall’s Cyberzone area, showcases a full line-up of Canon’s products and includes a service centre.
“The logic behind this is that after version 1.0, we jumped into version 3.0”, said Canon assistant sales manager Roshan Daryani. “This is a one-stop shop for all Canon lovers and from the input to the output, we have it all here because our goal is to provide everything our clients need the moment you step inside the booth.”
Featured among the products on offer are Canon’s new mirrorless cameras and a pocket-sized Bluetooth printer. Canon’s personnel on-site are fluent in the technologies as well as related image-specific elements such as post-processing.
“The booth is really made for a wide-range of markets,” added Daryani. “We have products for professional photographers and even just the hobbyists who wanted to upgrade their skills in photography. The Image Square is basically covering all the needs in the camera industry.”
Questions & Answers
Q.What is the strategic purpose behind redesigning the Image Square concept store?
What is the strategic purpose behind redesigning the Image Square concept store?
The redesign aims to create a 'one-stop shop' for Canon customers, covering all their needs from product input to output. This approach intends to provide everything clients require as soon as they enter the store.
Q.What kind of products are specifically highlighted as being available in the new store?
What kind of products are specifically highlighted as being available in the new store?
The redesigned Image Square features Canon's latest mirrorless cameras and a compact, pocket-sized Bluetooth printer. The store offers a full range of Canon products to meet various customer requirements.
Q.Which specific customer segments is the redesigned store intended to serve?
Which specific customer segments is the redesigned store intended to serve?
The store caters to a wide range of customers, including both professional photographers and photography hobbyists. It aims to cover all the needs within the camera industry for various skill levels.
Q.What additional service does the new Image Square store provide beyond product sales?
What additional service does the new Image Square store provide beyond product sales?
Besides showing products, the redesigned Image Square includes a service centre. On-site staff are also knowledgeable in Canon technologies and image-specific elements like post-processing, offering further support.
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