Canon Hong Kong offers consumer tracking
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Consumer behaviour tracking technology linked to cloud-based video analytics for retailers is being offered by Canon Hong Kong.
President/CEO Shunichi Morinaga says shops can increase sales revenue by using the Japanese system, which monitors consumers using real-time data analysis.
Elements of the technology include a counter that can analyse about 1600 customers in a specified area via surveillance video and convert the data into business metrics; facial recognition to analyse age, gender and ethnicity of shoppers; and heat mapping to enable shopping-mall managers and real-estate developers to track foot traffic.
Clients can access the data, hosted on NTT Communications’ cloud and data centre in Hong Kong, through desktops and mobile devices.
Questions & Answers
Q.What specific customer data can the Canon Hong Kong system analyse?
What specific customer data can the Canon Hong Kong system analyse?
The system can analyse approximately 1600 customers in a given area, converting surveillance video data into business metrics. It uses facial recognition to determine shoppers' age, gender, and ethnicity, and heat mapping tracks foot traffic.
Q.Who can benefit from the heat mapping feature of this technology?
Who can benefit from the heat mapping feature of this technology?
The heat mapping feature is designed to enable shopping-mall managers and real-estate developers to track foot traffic patterns. This allows them to understand how people move through their properties.
Q.How can clients access the consumer behaviour data once it's collected?
How can clients access the consumer behaviour data once it's collected?
Clients can access the collected data through both desktop computers and mobile devices. The data itself is hosted on NTT Communications’ cloud and data centre, located in Hong Kong.
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