Candystud pop-up store for Beijing
Listen to this article
In this article (5)
Fashion brand Valentino aims to create a stylised handbag factory with its Candystud pop-up store in Beijing’s Sanlitun neighbourhood
Running until May 17, it features two limited-edition Candystud bags as well as four exclusive sneakers and small leather goods such as as smartphone covers, mirror bags and charms.
The pop-up, decorated in bright pink livery, is designed to look like a candy store – yet will sell customised products. The brand says it is trying to create a “cinematographic atmosphere”.
Sanlitun attracts consumers from a younger demographic and Valentino sees the pop-up as an opportunity to broaden awareness among millennials and Generation Z customers.
Questions & Answers
Q.How long will the Candystud pop-up store be open in Beijing?
How long will the Candystud pop-up store be open in Beijing?
The pop-up store will be open until May 17, offering its exclusive products for a limited time in Beijing's Sanlitun neighbourhood.
Q.What kind of products are available at the Candystud pop-up store?
What kind of products are available at the Candystud pop-up store?
The pop-up features two limited-edition Candystud bags, four exclusive sneakers, and small leather goods including smartphone covers, mirror bags, and charms.
Q.What is the primary objective behind Valentino opening this pop-up store?
What is the primary objective behind Valentino opening this pop-up store?
Valentino sees the pop-up as an opportunity to broaden awareness among millennial and Generation Z customers, targeting the younger demographic in Sanlitun.
Q.How is the Candystud pop-up store designed to attract customers?
How is the Candystud pop-up store designed to attract customers?
It is decorated in bright pink livery to look like a candy store and is designed to create a 'cinematographic atmosphere' for visitors.