Canada Goose debuts in Hong Kong market
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Canadian clothing manufacturer Canada Goose has opened its first Hong Kong store. Located in the IFC mall, the inaugural greater China store follows a partnership struck in May with Alibaba to launch the brand on the mainland. Canada Goose’s CEO in China Scott Cameron said the brand chose to open in Hong Kong because of its status as China’s fashion capital, as well as its strategic location between the mainland and the rest of the world.
The brand’s new 2018 fall products are available in store as well as its classic down jacket and “Fusion Fit” collection for Asian wearers.
The Alibaba partnership was created in part to ensure consumer access to genuine products in a market category frequently assailed by counterfeiting.
Questions & Answers
Q.Why did Canada Goose choose Hong Kong for its first store in the region?
Why did Canada Goose choose Hong Kong for its first store in the region?
The brand selected Hong Kong due to its reputation as China's fashion capital. Its location also offers a strategic link between mainland China and other international markets.
Q.What is the purpose of Canada Goose's partnership with Alibaba?
What is the purpose of Canada Goose's partnership with Alibaba?
The partnership with Alibaba aims to help consumers access authentic products. This is particularly important in a market segment where fake goods are a common issue.
Q.What kind of products are available at the new Hong Kong store?
What kind of products are available at the new Hong Kong store?
The store offers Canada Goose's new 2018 fall products and their classic down jackets. It also stocks the brand's specific "Fusion Fit" collection designed for Asian customers.
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