Skip to content
Living

Can TikTok survive under Trump?

By Wei Zhang
2 min read
TikTok for ecommerce
TikTok for ecommerce
In this article (5)

Whatever happens in the end – I mean, if TikTok gets banned in the US or not – many people will be disappointed. If TikTok gets banned in the Land of the free and the home of the brave, some will be concerned about the freedom of speech issue (and rightly so); but many will just mourn the loss of the 5-second funny cat videos.

If TikTok does not get banned, many people will also be annoyed; they consider TikTok to be a soul-sucking Dementor’s Kiss, a kryptonite for the mind (I can relate to a certain degree).

So, which one will it be? For the moment, it appears that TikTok is about to survive under Trump in the US. Well, well, well.

TikTok’s outlook in the US has significantly brightened following Donald Trump’s re-election, according to industry experts and insiders, The South China Morning Post reports.

Cameron Johnson, a senior partner at consultancy TidalWave Solutions, noted that the situation for TikTok now appears much more favorable.

He believes that while the new Trump administration might still push for concessions like localizing data storage and management, an outright ban on the platform seems unlikely. Johnson suggested that TikTok’s role in shaping public sentiment may have played a part in Trump’s election success, which could discourage any drastic regulatory moves against the app.

Johnson also pointed out that the decision to preserve TikTok could serve as a strategic asset for Trump in future negotiations with the Chinese government, potentially giving the US a stronger bargaining position.

The valuation of ByteDance, the app’s Chinese parent company, has surged as a result.

ByteDance recently valued itself at around $300 billion, marking one of its highest valuations despite the possibility of the looming US ban. The valuation was revealed in a new share buyback offer, suggesting that ByteDance expects continued growth even amid regulatory threats.

The company’s valuation has been increasing over the past year. In October 2023, ByteDance valued itself at nearly $225 billion.

Questions & Answers

Q.

What is the current outlook for TikTok in the US under a new Trump administration?

A.

Industry experts and insiders report that TikTok's outlook in the US has significantly brightened following Donald Trump's re-election. An outright ban seems unlikely, although concessions like localising data storage might still be pushed for.

Q.

Which expert offered an opinion on TikTok’s future?

A.

Cameron Johnson, a senior partner at consultancy TidalWave Solutions, noted that the situation for TikTok now appears much more favourable. He believes an outright ban on the platform seems unlikely despite potential pushes for concessions.

Q.

Why might a Trump administration avoid drastic regulatory moves against TikTok?

A.

TikTok’s role in shaping public sentiment may have contributed to Trump’s election success, which could discourage harsh regulatory actions. Preserving the app might also serve as a strategic asset in future negotiations with the Chinese government.

Q.

What is the recent valuation of TikTok's parent company, ByteDance?

A.

ByteDance recently valued itself at around $300 billion, marking one of its highest valuations. This was revealed in a new share buyback offer, indicating the company expects continued growth despite regulatory threats.

Reader pulse

Is TikTok’s US future secure?

24,048 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready