Campos picked up by Dutch coffee giant for undisclosed sum
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Australian coffee chain Campos will be acquired by international pureplay JDE Peet for an undisclosed sum, with the transaction expected to be completed next month.
Campos serves customers through direct-to-consumer, retail, and its own flagship cafes, as well as being available in over 600 cafes nationwide – channels that complement JDE Peet’s Australian retail operations.
“We’re incredibly proud of what we have achieved from our humble beginnings on the streets of Newtown in Sydney,” said Campos founder Will Young.
“We are confident that Campos can and will continue to grow under JDE Peet’s stewardship by continuing to focus on what made us Australia’s number one specialty coffee brand – high-quality coffee and great service.”
JDE Peet’s general manager in Australia and New Zealand Albert Moncau said the Campos business is the “perfect fit” for the pureplay giant.
“We look forward to welcoming the Campos team to our world of coffee and tea, learning from each other’s expertise and building on their award-winning coffee experience,” Moncau said.
JDE Peet also owns and operates the L’OR, Moccona, Harris, Piazza Doro, Espresso di Manfredi, Two Seasons and Pickwick coffee and tea brands in Australia
Questions & Answers
Q.When is the acquisition of Campos by JDE Peet expected to be finalised?
When is the acquisition of Campos by JDE Peet expected to be finalised?
The transaction for Campos to be acquired by international pureplay JDE Peet is expected to be completed next month. This will mark the formal transfer of ownership for the Australian coffee chain.
Q.What is the strategic reason for JDE Peet acquiring Campos?
What is the strategic reason for JDE Peet acquiring Campos?
JDE Peet states that Campos's customer channels, including direct-to-consumer, retail, and cafes, complement its existing Australian retail operations. The general manager also called Campos the 'perfect fit' for the pureplay giant.
Q.What other coffee and tea brands does JDE Peet own in Australia?
What other coffee and tea brands does JDE Peet own in Australia?
In Australia, JDE Peet also owns and operates several other coffee and tea brands. These include L'OR, Moccona, Harris, Piazza Doro, Espresso di Manfredi, Two Seasons, and Pickwick.
Q.What is the founder of Campos's view on the brand's future under new ownership?
What is the founder of Campos's view on the brand's future under new ownership?
Campos founder Will Young is confident the brand will continue to grow under JDE Peet's stewardship. He believes it will maintain its focus on high-quality coffee and great service, which made it Australia's number one specialty coffee brand.
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