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Calata corporation innovates for agriculture industry in the Philippines

By Maria SantosPhilippines
3 min read
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The Calata Corporation has made significant strides within the agricultural industry in The Philippines. In fact, the country has grown significantly within this sector and it is now one of the most diverse and innovative in the region. Agriculture is the largest industry in the Philippines. It is vitally important to the country’s gross domestic product and the livelihood of thousands of farmers and millions of people. Although agriculture has been a long-standing industry here, the innovations and modifications made by Calata Corporation really have helped to open the door for opportunity and have changed the industry.

Investing in Agriculture

When the founder of Calata Corporation set out, he aimed to provide an improved model for doing business within the agricultural sector. He did so because he believed, and still does, that investing in the agricultural industry will boost the economy and bring improvement in the future of The Philippines. Joseph Calata has talked numerous times about the importance of agriculture, not in just the old way of farming, but in innovative, tech-based improvements that can help the industry to soar locally.

But, how did he and the company itself change the industry?

The 30-something-year-old business professional is happy to talk about the retail business his family owned.

A look back at what Calata Corporation started at can provide some insight. The 30-something-year-old business professional is happy to talk about the retail business his family owned. At that time, it was a small retail outlet that met the needs of just those in the local area. It sold fertilizers that were very important to the industry. Yet, this wasn’t enough to spur the development and growth necessary within the company.

Today, Calata and his team have opened the door for all farmers and agricultural businesses in The Philippines by providing better access to materials and products that improve the industry. This includes a number of significant changes.

  • He introduced technology that improved the inventory tracking and management processes, reducing man hours spent.
  • He introduced innovative methods for using land and for developing a better quality of product every time.
  • He also worked to expand the company to provide better access to materials to more sectors.

Once a fertilizer based business, Calata Corporation now dominates numerous industries. It’s AGRI component still offers fertilizers, as well as numerous other products that help to protect the investments farmers make. It also offers a seed division, a planting equipment division, retail stores for local access to farmers, and a distribution network that spans from the ground through the distribution of final products. He’s added in soya, cassava, corn, and rice to the industry while also improving animal feeds and processing.
As a conglomerate of numerous companies and sectors, it is far easier for the companies within this sector to thrive. They now have better access to materials, high-quality seeds and industry knowledge.

They also have access to better materials, which has become one of the most important components to the industry’s development and growth. In short, Calata Corporation connects farmers and technology, innovation and proven methods, and cost effectiveness and growth. It is in these connections that the company has been able to change the agricultural industry and the lives of many of those who are working in it today. Calata Corporation and Joseph Calata continue to innovate to achieve even more for the future.

Questions & Answers

Q.

What specific innovations has Calata Corporation introduced to the agricultural sector in the Philippines?

A.

The company introduced technology for inventory tracking, innovative land use methods, and ways to develop better quality products. It also expanded access to materials for farmers and agricultural businesses across the country.

Q.

Beyond fertilizers, what other agricultural products and services does Calata Corporation now offer?

A.

Calata Corporation's AGRI component now includes a seed division, a planting equipment division, and retail stores for farmers. It has also expanded into soya, cassava, corn, rice, and improved animal feeds and processing.

Q.

How has Calata Corporation's expansion benefited farmers and agricultural businesses in the Philippines?

A.

The company's expansion has provided farmers and businesses with better access to materials, high-quality seeds, and industry knowledge. This improved access is crucial for the industry's development and growth.

Reader pulse

Is Calata's agri-innovation model replicable?

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