Cafe Leitz opens in Raffles Hotel Singapore
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German photography brand Leica has reopened at Raffles Hotel with a line of wristwatches and a cafe. The opening debuts Leica’s Cafe Leitz in Singapore, based on its German flagship and serving a variety of coffees and petit fours. The store, launched on the site of the brand’s original Singapore location, features a new experiential retail concept that showcases Leica’s iconic cameras while drawing visitors towards its first line of digital watches in Southeast Asia.
Leica enters the watchmaking industry alongside a pewter and silver collaboration jewellery line with Royal Selangor exclusive to Leica Store Raffles, featuring subtle references to the Leica camera. The store hosts a gallery space for classic Leica photography.
Questions & Answers
Q.What is the primary new offering that Leica has introduced at its Raffles Hotel location?
What is the primary new offering that Leica has introduced at its Raffles Hotel location?
Leica has debuted its Cafe Leitz in Singapore, alongside a new line of digital wristwatches. The store also features a jewellery collaboration with Royal Selangor, exclusive to this Raffles Hotel branch.
Q.How does the new store concept aim to attract visitors to Leica's watch collection?
How does the new store concept aim to attract visitors to Leica's watch collection?
The new experiential retail concept shows Leica's iconic cameras while simultaneously drawing visitors' attention towards its first line of digital watches in Southeast Asia, which is a new venture for the brand.
Q.Are there any unique or exclusive products available at the Raffles Hotel store?
Are there any unique or exclusive products available at the Raffles Hotel store?
Yes, the store offers a pewter and silver collaboration jewellery line with Royal Selangor, which is exclusive to Leica Store Raffles. These pieces subtly reference the design of the Leica camera.
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