Cafe Amazon makes debut in Middle Eastern

Aug 30, 2018Updated May 26, 20251 min read

Thai petrochemicals and retail group PTT has opened its first Cafe Amazon in the Middle East.

The launch of the Cafe Amazon Muscat store, in partnership with Oman Oil Marketing, will help PTT to study local market preferences for coffee, food, decor and atmosphere before making expansion plans.

PTT currently operates 2557 branches of Cafe Amazon, most of them located in Thailand and run out of petrol stations.

The brand has been subject to considerable expansion over the past four years in business, and now has a presence in Japan, Myanmar, Laos, Cambodia and the Philippines, as well as the new Cafe Amazon Muscat. Plans are underway to launch in Mainland China later this year.

PTT is aiming to reach 4000 outlets by 2023, with branches in 14 countries.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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