Skip to content
Food

Byron Bay Cookies Unveils New Protein-Plus Range: Healthier Indulgence on its 35th Anniversary

By Maria Santos
1 min read
Byron Bay Cookies
Byron Bay Cookies
In this article (7)

Byron Bay Cookies is celebrating its 35th anniversary with the introduction of the Protein Plus Cookie range. These are 60g cookies, each individually packed, with protein content ranging from 16g to 18g and fibre content from 5g to 6g.

The company claims that their new range of protein-rich cookies contains about 45% less sugar and 60% fewer carbohydrates compared to their original cookie lineup. This makes the new range a healthier choice for consumers who are conscious about their sugar and carbohydrate intake.

Three Delicious Flavours

The Protein Plus Cookie range comes in three delectable flavours: White Choc Macadamia, Milk Choc Chunk, and Triple Choc. These delicious options give customers variety and make it easier for them to incorporate these healthier cookies into their diet.

Availability and Pricing

The new range is set to be available on the company’s website from this month onward, with a recommended retail price of $6 per cookie.

Bill Quayle, the owner and director of Byron Bay Cookies, believes that protein is not just a fleeting trend, but a lifestyle choice. He said, “We know our customers have been looking for something that delivers extra nutritional benefits, while still delivering on the taste and indulgence that we’re known for.”

Questions & Answers

Reader pulse

Is $6 for a single protein cookie a smart move?

16,771 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready