Burger King AsiaPac to invade Taiwan market
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Burger King AsiaPac has signed a master franchise agreement with Nexus Point Management to further develop the fast-food brand in Taiwan.
Terms of the transaction have not been disclosed.
Burger King president Jose Cil says Taiwan is one of the largest quick-service restaurant markets in Asia Pacific.
Nexus Point managing partner Kuo Chuan Kung says it will accelerate the expansion of Burger King restaurants in the market and make further investments in technology and infrastructure.
The burger chain also has outlets in China, India, South Korea and Vietnam. Founded in 1954, i has more than 16,000 locations in more than 100 countries. It is owned by Restaurant Brands International.
Nexus Point is an Asian private equity fund with a focus on greater China.
Questions & Answers
Q.Who is Burger King partnering with for its expansion into Taiwan?
Who is Burger King partnering with for its expansion into Taiwan?
Burger King AsiaPac has signed a master franchise agreement with Nexus Point Management. This partnership aims to further develop the fast-food brand within the Taiwan market.
Q.Why is Taiwan considered an attractive market for Burger King's expansion?
Why is Taiwan considered an attractive market for Burger King's expansion?
Burger King president Jose Cil states that Taiwan is one of the largest quick-service restaurant markets in the Asia Pacific region. This makes it a significant target for development.
Q.What plans does Nexus Point Management have for Burger King's presence in Taiwan?
What plans does Nexus Point Management have for Burger King's presence in Taiwan?
Nexus Point managing partner Kuo Chuan Kung confirmed plans to accelerate the expansion of Burger King restaurants. They also intend to make further investments in technology and infrastructure within the market.
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