Burberry sees return to sales growth in China

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Luxury fashion group Burberry on Thursday announced a return to retail sales growth in China despite an economic slowdown, boosting overall results in its third quarter.
The British handbag and clothing company reported overall retail sales of £603 million ($866 million, 794 million euros) in the October through December period, “as (sales in) mainland China returned to growth”, Burberry said in an earnings statement.
China is in sharp focus for markets amid an overall slowdown for the world’s second largest economy.
In the three months to the end of 2015, Burberry saw total underlying retail sales growth of 1.0 percent, an improvement on the 4.0-percent decline in its second quarter.
Burberry’s financial year runs from April to the end of March
On the downside, sales in Hong Kong fell by more than 20 percent owing to long-standing protests against China.
All of Burberry’s Hong Kong stores remain profitable however thanks to cost controls, the company said in the statement.
“The outlook for our sector remains uncertain,” said chief executive Christopher Bailey.
“However, we are anticipating and responding to these changes through an intense focus on new growth opportunities.”
Chief financial officer Carol Fairweather told a conference call with reporters that Burberry’s performance in France had been impacted by fewer tourists visiting from China and the Middle East following the Paris terrorist attacks in November.
Questions & Answers
Q.What was Burberry's total retail sales figure for the October to December period?
What was Burberry's total retail sales figure for the October to December period?
Burberry reported total retail sales of £603 million, which is equivalent to $866 million or 794 million euros, during the three months to the end of 2015.
Q.How did Burberry's overall underlying retail sales growth in the third quarter compare to the previous quarter?
How did Burberry's overall underlying retail sales growth in the third quarter compare to the previous quarter?
Total underlying retail sales grew by 1.0 percent in the third quarter, which was an improvement compared to the 4.0-percent decline experienced in the second quarter.
Q.What caused the decline in Burberry's sales in Hong Kong?
What caused the decline in Burberry's sales in Hong Kong?
Sales in Hong Kong fell by more than 20 percent due to ongoing protests against China, as stated in the company's earnings statement.
Q.Why was Burberry's performance in France affected during this period?
Why was Burberry's performance in France affected during this period?
Burberry's performance in France was impacted by fewer tourists from China and the Middle East, following the terrorist attacks in Paris in November.
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