Burberry realigns business units, names new ready-to-wear head
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Burberry is reorganizing its creative team as the luxury label welcomes back Adrian Ward-Rees to lead its ready-to-wear business.
The British-based luxury retailer will set up three new business units – ready-to-wear, accessories, and shoes and says it plans to “pool expertise within them” to improve its focus on products and improve quality.
“The changes we intend to make will ensure we have the right structures in place as we enter the next phase of our strategy,” said CEO Marco Gobbetti.
Ward-Rees held the role of senior VP and MD of Dior Homme with Christian Dior for the last four years and previously worked at Hong Kong-headquartered Lane Crawford, along with a merchandising role with Burberry.
He takes up the new role as senior VP ready-to-wear on July 20, based in London and reporting to Gobbetti.
“I am delighted to welcome back Adrian to Burberry to lead our newly created Ready-to-Wear business unit,” said Gobbetti.
“Embedding product specialization will enable us to elevate quality and increase our agility, further supporting the momentum we have built across our brand and product and setting us up for future success as markets begin to recover.”
Questions & Answers
Q.What is the primary reason behind Burberry's reorganisation?
What is the primary reason behind Burberry's reorganisation?
Burberry aims to pool expertise within new business units to improve its focus on products and enhance quality. CEO Marco Gobbetti stated these changes are to ensure the right structures are in place for the next phase of their strategy.
Q.What specific roles has Adrian Ward-Rees held prior to rejoining Burberry?
What specific roles has Adrian Ward-Rees held prior to rejoining Burberry?
Adrian Ward-Rees was previously the Senior VP and MD of Dior Homme for four years. He also worked for Lane Crawford, based in Hong Kong, and held a merchandising role at Burberry earlier in his career.
Q.When does Adrian Ward-Rees begin his new position at Burberry?
When does Adrian Ward-Rees begin his new position at Burberry?
Adrian Ward-Rees will take up his new role as Senior VP ready-to-wear on July 20. He will be based in London and report directly to Burberry's CEO, Marco Gobbetti.
Q.How many new business units is Burberry establishing as part of this reorganisation?
How many new business units is Burberry establishing as part of this reorganisation?
Burberry is establishing three new business units: ready-to-wear, accessories, and shoes. This structure is intended to embed product specialisation, elevate quality, and increase the company's agility.
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