Burberry has new chief creative officer, soon

Fashion company Burberry has appointed Riccardo Tisci chief creative officer, effective from March 12.

With expertise across womenswear, menswear, leather goods and accessories, Tisci joins Burberry from Givenchy, where he was creative director from 2005 to last year.

A graduate of Central Saint Martins in London,Tisci will direct all Burberry collections and present his first for the brand in September. He will be based at the brand’s headquarters in London.

“Riccardo’s skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer,” says Burberry CEO Marco Gobbetti.

Tisci says he has enormous respect for Burberry’s British heritage and global appeal. Born in Lombardy, Italy, in 1974, he worked with Gobbetti when he was president/CEO of Givenchy from 2004 to 2008.

Since 2013, Tisci has been collaborating with Nike and previously held design roles at Antonio Berardi, Puma and Ruffo Research.

GlobalData retail analyst Charlotte Pearce says the market reacted positively to Tisci’s appointment.

“He will be able to breathe new life into the company and bring a fresh perspective to the luxury British brand. With six months to go before Tisci presents his first show for Burberry in September, he will have time to firmly establish himself in the business and lay out his creative vision for the renowned brand.”

Peace says it is imperative that Tisci and Burberry CEO Marco Gobbetti work closely together over the coming months – as they would have at Givenchy – to reinvigorate the Burberry brand.