Burberry launches Google Lens pop-up experience store
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Burberry has launched a digital flash pop-up experience powered by Google Lens at Ely’s Yard, Brick Lane in London.
Three large Burberry porcelain fawns are displayed inside glass display cases in an industrial-like setting. By scanning one of the glass boxes with the Google Lens app, users are able to see an aerial live feed of themselves on their phone, captured by a camera suspended 35 metres above them. To share the moment, participants can take a screenshot of themselves with the fawns to post on social media.
The experience allows people to capture “unique moments of togetherness” with friends and strangers, exploring humans’ relationship with technology by presenting users with multiple perspectives on an image of themselves, said a Burberry spokesperson.
Forming part of Burberry’s festive campaign ‘What is Love’, the pop-up experience was open from December 11 to 15.
Questions & Answers
Q.What is the primary purpose of the Google Lens integration at the pop-up?
What is the primary purpose of the Google Lens integration at the pop-up?
Users can scan glass boxes with the Google Lens app to see a live aerial feed of themselves on their phone. This allows them to capture unique moments with the fawns and share them on social media.
Q.What kind of items are displayed inside the pop-up experience?
What kind of items are displayed inside the pop-up experience?
The pop-up features three large Burberry porcelain fawns. These are showed within glass display cases, set in an industrial-like environment at the Brick Lane location.
Q.How long was this pop-up experience open to the public?
How long was this pop-up experience open to the public?
The Google Lens pop-up experience was available for a limited time. It was open to visitors from December 11 until December 15, as part of Burberry's festive campaign.
Q.Where exactly did Burberry launch this digital flash pop-up?
Where exactly did Burberry launch this digital flash pop-up?
Burberry launched the digital flash pop-up experience at Ely’s Yard in Brick Lane, London. This specific location was chosen for the temporary retail event.
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