Burberry launches global Animal Kingdom popups
In this article (4)
Luxury fashion house Burberry is launching Animal Kingdom popups globally to celebrate its signature bags and accessories.
The pop-ups will feature large-scale sculptures of monkeys, gorillas, and birds of paradise inspired by “the power and symbolism of animals” according to the label’s chief creative officer Riccardo Tisci.
The product range features exclusive editions of signature Burberry leather goods, including the Pocket Bag and the TB Bag with a distinctive clasp featuring his initials. The exclusive pieces also include silk scarves, card cases, and jewelry.
To celebrate the launch, Burberry has teamed with Snapchat to introduce an in-store gamified experience. Users will experience Burberry’s Animal Kingdom world by scanning the Snapcodes embedded in the pop-ups.
Burberry has also partnered with Wildlife Works to make the pop-ups carbon neutral.
“Aligned with UN Sustainable Development Goals, the initiative focuses on agroforestry, sustainable farming, and conservation techniques to relieve deforestation,” the company said in a statement.
Questions & Answers
Q.What items will be available to buy at the Animal Kingdom pop-ups?
What items will be available to buy at the Animal Kingdom pop-ups?
The product range includes exclusive editions of signature Burberry leather goods, such as the Pocket Bag and the TB Bag. There will also be silk scarves, card cases, and jewelry available for purchase.
Q.How will Burberry ensure the pop-ups are carbon neutral?
How will Burberry ensure the pop-ups are carbon neutral?
Burberry has partnered with Wildlife Works to achieve carbon neutrality for the pop-ups. This initiative focuses on agroforestry, sustainable farming, and conservation techniques to combat deforestation.
Q.What kind of interactive experience can visitors expect at the pop-ups?
What kind of interactive experience can visitors expect at the pop-ups?
Burberry has teamed with Snapchat to offer an in-store gamified experience. Users can scan Snapcodes embedded in the pop-ups to engage with Burberry’s Animal Kingdom world.
Reader pulse
Is this strategy effective?
17,658 votes so far