Burberry Japan opens flagship store in Ginza

Burberry Japan has opened a flagship store in Tokyo’s Ginza district, the label’s fourth new store to open in the last six months.

Located at the exclusive Ginza Marronnier building, the Burberry Japan flagship store features a new store-design concept by chief creative officer Riccardo Tisci.

Exclusive items from the Spring Summer 2020 pre-collection an a limited-edition Thomas’s Burberry Monogram print silk scarf in pistachio are presented at the shop.

Visitors can experience an exclusively designed AR program activated through QR codes on pistachio Thomas Burberry flags on Ginza Chuo-dori. There are hidden Burberry deer on the streets of Ginza, discoverable through AR and designed to be shared on social media.