Burberry Japan opens flagship store in Ginza
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Burberry Japan has opened a flagship store in Tokyo’s Ginza district, the label’s fourth new store to open in the last six months.
Located at the exclusive Ginza Marronnier building, the Burberry Japan flagship store features a new store-design concept by chief creative officer Riccardo Tisci.
Exclusive items from the Spring Summer 2020 pre-collection an a limited-edition Thomas’s Burberry Monogram print silk scarf in pistachio are presented at the shop.
Visitors can experience an exclusively designed AR program activated through QR codes on pistachio Thomas Burberry flags on Ginza Chuo-dori. There are hidden Burberry deer on the streets of Ginza, discoverable through AR and designed to be shared on social media.
Questions & Answers
Q.What is unique about the new Ginza store's design?
What is unique about the new Ginza store's design?
The new Ginza store features a store-design concept created by Burberry's chief creative officer, Riccardo Tisci. This marks a distinctive approach for the flagship location, aligning with the brand's latest artistic vision.
Q.What exclusive products are available at the Ginza flagship store?
What exclusive products are available at the Ginza flagship store?
The Ginza store offers exclusive items from the Spring Summer 2020 pre-collection. Also, a limited-edition Thomas's Burberry Monogram print silk scarf in a pistachio colour is presented for purchase.
Q.How can visitors engage with augmented reality at the store?
How can visitors engage with augmented reality at the store?
Visitors can experience an AR program activated by scanning QR codes on pistachio Thomas Burberry flags found on Ginza Chuo-dori. Hidden Burberry deer can also be discovered in Ginza through AR, designed for social media sharing.
Q.Is this the only new store Burberry Japan has opened recently?
Is this the only new store Burberry Japan has opened recently?
No, this is the fourth new store Burberry Japan has opened in the last six months. The Ginza location is specifically a flagship store, indicating its significant importance among the recent openings.
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