Bulla range hits 7-Eleven freezers

Nov 12, 2021Updated May 30, 20251 min read

The Bulla Choc Top is launching into the freezer section of 7-Eleven outlets from this month and in time for summer.

The new 86ml snack-sized Bulla Choc Tops can be enjoyed as an after-school treat, midnight snack, or Choc Top fix this summer.

Flavors include Vanilla Choc Top, Mint Choc Top, and Boysenberry Choc Top.

Family-owned and operated dairy company Bulla has been in the Australian market for 111 years. Bulla Choc Tops are made in Victoria with the fresh milk and cream used in the ice cream sourced from “the rich, fertile soil of Colac,” 150km from Melbourne.

“We know that Australians love our Bulla Choc Tops, and now it is even more convenient for them to enjoy them. We can’t wait for our three most popular flavors to hit the freezer section of a 7-Eleven near you,” says Bulla General Manager of Marketing & Innovation Jane Wyatt.

The snack-sized Bulla Choc Top 86g (RRP $5) is available at 7-Eleven nationally.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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