Bulgari’s Flagship in KL gets a Roman Makeover
In this article (4)
Bulgari Malaysia has opened a flagship store in Bukit Bintang district, Kuala Lumpur.
Built in the same style as the Via Condotti store in Rome, the 103sqm space sees the Italian brand experimenting with new ways to convey the luxury brand’s heritage.
The designer, Netherlands-based MVRDV, used rough concrete with resin veins to create a sense of historic Italian architecture. The store space is permeated with gold light.
Bulgari plans to adopt the new storefront facade in all of its global stores.
The brand also recently launched a new design concept in Hong Kong.
For more pictures, view the gallery below (4 images) :
Questions & Answers
Q.What is the new Bulgari store's design intended to evoke?
What is the new Bulgari store's design intended to evoke?
The store's design, featuring rough concrete with resin veins, aims to create a sense of historic Italian architecture. It is built in the same style as Bulgari's Via Condotti store in Rome.
Q.What are Bulgari's future plans for this new store facade design?
What are Bulgari's future plans for this new store facade design?
Bulgari intends to adopt this new storefront facade across all its global stores. This indicates a consistent brand image will be rolled out internationally.
Q.Which firm was responsible for designing the new Bulgari flagship store?
Which firm was responsible for designing the new Bulgari flagship store?
The design for the new store was undertaken by Netherlands-based MVRDV. They incorporated specific elements to convey the brand's luxury heritage and Roman style.
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