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Buccellati China opens store in Shanghai

By Rajiv MenonChina
1 min read
Buccellati new store Shanghai at Plaza 66
Buccellati new store Shanghai at Plaza 66
In this article (4)

Buccellati China has opened its first store, in Shanghai’s Plaza 66 shopping mall.

To celebrate, the Italian luxury jeweller hosted a grand opening ceremony followed by a gala dinner attended by its brand ambassador, international actress Zhang Ziyi.

Buccellati China opens store in Shanghai

Buccellati also unveiled The Labyrinth High Jewelry capsule collection for Japanese luxury watches and jewellery store Wako featuring seven one-of-a-kind pieces, all embellished with diamonds and featuring such iconic Buccellati touches as tulle patterns and “rigato” engravings.

Questions & Answers

Q.

Where is Buccellati China's first store located?

A.

The first Buccellati China store is located in Shanghai's Plaza 66 shopping mall. This is their initial entry into the Chinese market, celebrated with a grand opening event.

Q.

Which celebrity attended the opening ceremony for the new store?

A.

International actress Zhang Ziyi attended the grand opening ceremony and subsequent gala dinner. She is the brand ambassador for the Italian luxury jeweller, Buccellati.

Q.

What special collection was unveiled during the launch event?

A.

The Labyrinth High Jewelry capsule collection was unveiled, featuring seven unique pieces for Wako, a Japanese luxury watches and jewellery store. These pieces incorporate Buccellati's signature tulle patterns and rigato engravings.

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