BSH Home Appliances appoints new director for APAC

BSH Home Appliances Group has appointed Gunjan Srivastava as executive VP, head of Asia Pacific.

The appointment reflects the company’s focus on driving accelerated growth across the region, including Singapore, Malaysia, Indonesia, Thailand, India, Australia and New Zealand.

Gunjan has more than 15 years of experience in the durable-goods sector, with core expertise in fortifying brand portfolios. Prior to this appointment, Gunjan was the CEO of BSH India, where he was instrumental in spearheading the firm’s growth over five years, introducing new verticals and doubling its market footprint.

“I’m both humbled and excited to continue strengthening the BSH brand and fortifying our presence in the region,” said Gunjan. “In my years leading BSH India, I’ve had the chance to gain an in-depth understanding of how to drive vigorous growth for BSH in a high potential market. Asia Pacific is a vastly diverse region, where there is an immense opportunity for us to increase visibility, gain market share, and further consolidate our leadership.”

In his new role, Gunjan will be focusing on maximising the opportunities in the various Asia Pacific markets that BSH has subsidiaries in.

“In order to meet consumer needs that are in constant flux, BSH has a clearly defined objective: to become the industry leader for digital services and kitchen experiences for connected consumers, by producing innovations that offer tangible benefits and help make their lives better,” said Gunjan.

BSH Home Appliances recently opened its first UnserHaus Customer Care Centre and a UnserHaus Experience Centre in Singapore. Meaning “our house” in German, the centre is a lifestyle concept featuring Bosch and Gaggenau appliances in a home-like environment.

While waiting for their appliances to be repaired, customers can visit either the dining room, which provides a hands-on experience with built-in appliances like dishwashers, coffee machines and ovens; or the living room, where they can sit down, unwind and relax with music or a wide-screen television. There is a children’s playing space as well.

All products at UnserHaus come tagged with a QR code that allows visitors to purchase and pay for them online.