Bruxie takes its waffle sandwiches to Seoul

US concept restaurant Bruxie has taken its fried chicken and waffle sandwich international, launching a branch in South Korea.

Its headquarters are in Orange County, California, where it opened its first location almost seven years ago. The fast-casual dining chain’s eighth location is in Seoul’s Lotte World Mall.

“International expansion has always been a goal,” says CEO Anthony Smith, who leads the brand’s growth along with CFO Scott Miller and founder/chef Kelly Mullarney. South Korea’s locations are in the hands of franchisee Jae Jung of Bold 4, who plans 10 Bruxie outlets. The second will open in November.

As well as its menu of sandwiches that feature waffles instead of bread, Bruxie offers salads, cane-sugar sodas, Wisconsin frozen custard, shakes, sundaes and floats. Its custom-crafted coffee is made from a proprietary blend of fair-trade imported beans.

Bruxie restaurants open daily for breakfast, lunch, dinner and dessert.