Bruxie takes its waffle sandwiches to Seoul
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US concept restaurant Bruxie has taken its fried chicken and waffle sandwich international, launching a branch in South Korea.
Its headquarters are in Orange County, California, where it opened its first location almost seven years ago. The fast-casual dining chain’s eighth location is in Seoul’s Lotte World Mall.
“International expansion has always been a goal,” says CEO Anthony Smith, who leads the brand’s growth along with CFO Scott Miller and founder/chef Kelly Mullarney. South Korea’s locations are in the hands of franchisee Jae Jung of Bold 4, who plans 10 Bruxie outlets. The second will open in November.
As well as its menu of sandwiches that feature waffles instead of bread, Bruxie offers salads, cane-sugar sodas, Wisconsin frozen custard, shakes, sundaes and floats. Its custom-crafted coffee is made from a proprietary blend of fair-trade imported beans.
Bruxie restaurants open daily for breakfast, lunch, dinner and dessert.
Questions & Answers
Q.Who is responsible for Bruxie's international expansion?
Who is responsible for Bruxie's international expansion?
CEO Anthony Smith leads the brand's growth, working alongside CFO Scott Miller and founder/chef Kelly Mullarney. Their combined efforts have made international expansion a long-standing goal for the company.
Q.What items does Bruxie sell in addition to its waffle sandwiches?
What items does Bruxie sell in addition to its waffle sandwiches?
Beyond its signature waffle sandwiches, Bruxie offers a diverse menu. Customers can choose from salads, cane-sugar sodas, Wisconsin frozen custard, shakes, sundaes, floats, and custom-crafted coffee.
Q.Who is managing the Bruxie locations in South Korea?
Who is managing the Bruxie locations in South Korea?
The South Korean outlets are managed by franchisee Jae Jung of Bold 4. This franchisee has ambitious plans, intending to open a total of 10 Bruxie locations across the country.
Q.Where is Bruxie's first international restaurant located?
Where is Bruxie's first international restaurant located?
Bruxie's initial international branch is situated in Seoul, South Korea. It is specifically located within the Lotte World Mall, marking the chain's eighth restaurant globally.
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