Bruno Magli Hong Kong makes Asia debut
In this article (5)
Luxury Italian fashion house Bruno Magli Hong Kong has established its first foothold in Asia with a shop-in-shop retail boutique.
Marking its 80th anniversary, the heritage brand earlier announced expansion plans for Asia.
Its debut outlet is on the new Shoes Town floor at the Sogo department store in Causeway Bay. It is the first of 16 mono-branded stores Bruno Magli plans to roll out in China next year and beyond.
Covering 226 sqft, the boutique showcases men’s and women’s footwear collections, women’s handbags, men’s bags and small leather goods, all crafted in Italy from nappa leather and suede. A new retail concept for the store was created by New York’s Kramer Design Group, featuring Carrara marble punctuated with accents of the brand’s signature colour palette, and highlights of burgundy combined with brass.
Questions & Answers
Q.Which specific location has Bruno Magli chosen for its first Asian retail presence?
Which specific location has Bruno Magli chosen for its first Asian retail presence?
Bruno Magli has opened its debut outlet on the new Shoes Town floor at the Sogo department store located in Causeway Bay. This marks the luxury Italian fashion house's initial step into the Asian market.
Q.What is the size of the new Bruno Magli boutique, and what types of products does it offer?
What is the size of the new Bruno Magli boutique, and what types of products does it offer?
The boutique covers 226 square feet and shows men’s and women’s footwear collections, women’s handbags, men’s bags, and small leather goods. All items are crafted in Italy using nappa leather and suede.
Q.How many new stores does Bruno Magli intend to open in China following this debut?
How many new stores does Bruno Magli intend to open in China following this debut?
Following this first opening, Bruno Magli plans to roll out 16 mono-branded stores in China next year and beyond. This expansion is part of the brand's broader strategy for the Asian market.
Q.Who designed the new retail concept for Bruno Magli's debut Asian store?
Who designed the new retail concept for Bruno Magli's debut Asian store?
The new retail concept for the store was created by New York’s Kramer Design Group. The design incorporates Carrara marble, accents of the brand’s signature colour palette, and highlights of burgundy combined with brass.
Reader pulse
Bruno Magli's Asia debut is:
22,386 votes so far