Brownes Dairy Refreshes White Milk Packaging with Contemporary Artwork for 140th Anniversary

Western Australia’s Brownes Dairy has embarked on a redesign of its white milk range’s packaging to coincide with a significant milestone- 140 years of operations.

The new packaging has been brought to life by local artist Jordan Lee, who swapped traditional agricultural imagery for more contemporary, abstract botanical artwork. This design was inspired by the natural flora and landscapes of the South West region of Western Australia, an area from which Brownes Dairy sources its raw milk supplies.

In a remarkable achievement, the company’s white milk range has secured its highest market share in three years, maintaining its position as the state’s leading branded white milk option. The revamped packaging now offers even clearer nutritional labelling, showcased on refreshed bottles and cartons.

Nicole Ohm, the Head of Marketing at Brownes Dairy, shared insights behind the redesign. “Every day, our dedicated dairy farmers in the South West tirelessly supply us with top-quality products for Western Australian families. This significant redesign is a strategic business effort to increase premium value in our local agricultural sector”, she explained.

In an effort to keep operational costs in check and prevent inventory wastage, the company rolled out the new packaging in phases starting last month. The launch began with the 2L and 3L milk bottle formats, with plans to update the carton product line soon.

Ohm elaborated on the thought process behind the aesthetic of the packaging, saying, “We wanted to create the most beautiful, premium design in the market to show that 100% fresh, nutritionally rich Western Australian dairy is always worth paying for, more so when it directly supports our local farming communities.”

This development comes after the company was put up for sale last year due to a Chinese lender calling in a $200 million loan.